February 5th 2010 10:08 pm
Marathi in-films branding
Who thought marathi movies are behind times? In-film branding in starting to make its way into movies and its often subtle. “Don” movie promoted Tag Heuer, Motorola, Garnier, Citibank and Oakley sunglasses. Oc(Of source shich actor wouldn’t like to wear cool sunglasses in the movie? There’s tonnes of web sites to purchase from like Moda sunglasses). “Amhi Satpute” promotes Brooke Bond Red Label, along with spices brand Pravin Masalewale, Krrish featured a host of brands like Sony, John Players, Bournvita, Tide, Hero Honda, Boro Plus, Lifebuoy, HP Power, Lays chips. Would I buy something just because I have seen hero in a movie using it? probably not. But apparently there are people out there doing that, and in-film branding is getting popular.
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