July 31st 2008

Taco Bell Coming to India

For those of you who have not heard of Taco Bell- its one of the major chain serving Mexican food in US…. Perhaps next big to McDonalds and Burger King. Not that the food is great, but it also has all the ingrediants of ‘fatty’ food that American corporations like to promote.

So it is not surprising that they want to capture INdia as next large market. I read in in Hindu that YUM (TH company that owns the Taco Bell brand) is planning on opening stores in India in next 18 months.

I am not sure if Indians will appreciate Mexican food in India. Authentic Mexican food does have a good bit of spices in it, but Taco Bell has made it dilute for American taste. I hope YUM will make it spicy enough for Indian tongue!!

become future superpower!!

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